In the late 1970s, Bob Marriott transformed his passion for fly fishing into a small shop that quickly became a cornerstone for the angling community. The store's early charm was enhanced by the simple pleasure of sharing coffee and Oreo cookies with customers, fostering a welcoming environment where enthusiasts could gather, share stories, and deepen their love and knowledge for the sport. Pioneers such as Lefty Kreh, Dave Whitlock, Bob Clouser, Lee and Joan Wulff, Gary LaFontaine, Ernest Schwiebert, and many other notables shared their passion and knowledge of the sport between the walls of Bob Marriott's in those early days. Bob fostered a special friendship with each of them that lasted a lifetime.This tradition of hospitality laid the foundation for what has grown into a 7,000-square-foot fly fishing haven, continuing to serve as a hub for anglers of all levels. 

Today, Bob Marriott's Flyfishing Store is a premier destination for fly fishing enthusiasts worldwide. The store in Fullerton, California, boasts over 7,000 square feet of retail space, offering an extensive selection of fly fishing gear, including rods, reels, lines, tying materials, waders, and apparel. Beyond its extensive inventory, the store features a dedicated travel center, Wild On The Fly, which organizes fly fishing adventures across the globe, catering to both freshwater and saltwater anglers. With a knowledgeable staff passionate about the sport, Bob Marriott's continues to uphold its legacy of exceptional customer service and commitment to the fly fishing community.

At Bob Marriott's Flyfishing Store, our mission is to inspire the spirit of adventure in fly fishing enthusiasts of all skill levels. We aim to motivate anglers by providing high-quality gear and expert knowledge to help them create lasting memories on the water. Our commitment to excellence goes beyond simply selling products; we offer personalized service that reflects our founder's deep love for the sport and dedication to the fly fishing community.In addition to supporting anglers, we believe in the importance of conservation. We actively promote sustainable fishing practices and contribute to initiatives that protect our waterways and the ecosystems that support them. Our education programs emphasize the value of conservation, ensuring that future generations can enjoy the beauty of fly fishing. We provide a variety of workshops, events, and resources designed to empower our customers and enhance their experience. We cultivate a vibrant community where anglers can share their stories and connect, fostering relationships that enrich their journeys on the water.